RETAIL BRAND CREATION & GUIDELINES
Launch of ITV STUDIOS humorous and light entertainment TV show COME DINE WITH ME into the retail world.
The development of THE WISP; the steam/aroma derived from the shows title sequence and the humourous Dave Lamb ‘voice-over commentary’, became obvious core factors in evolving the brand.
Split into three areas of KITCHEN, FOOD, DINING – defined by simple colourways, using the already established TV ident.
Winning pitch and concepts which evolved into COME DINE WITH ME face on the high street.
GUIDELINE CREATION & BRAND RENOVATION
Currently only available online and in selected chain stores, the brand needed to expand their reach and propel their products to be available as a top quality olive oil on the high street shelves internationally.
Building on their existing unique offer of ‘adopting’ your own olive tree in the groves of Italy being key to the Nudo message – becoming part of the Nudo family tree.
Streamlined guidelines and development of the brand tone - pushing forward a friendly and more direct communication to the customer.
A season of continued growth of business and development of new stadiums. This year also bought an Implementation of a new brand look. Bold choice of typeface and forward directional graphic celebrating the very nature of the game; scoring new goals and highs. Developed messaging and football based word play highlighting the groups continued journey.
G-Living offers properties focused at the first time buyers, posed at the younger end of the market.
A playful brand, building on today’s youth culture. Bright, brave and energetic. The brand is visually fluid using punchy colours, strong bold typography with the photograpghy expressing their new found freedom.
Energy packed campaign executions to celebrate the 3 delicious flavours
to fill those hunger pangs! Ingredients explodes to tease and tantalise the customer’s taste buds. A snack you can enjoy on the go! Staged to show the range across different social platforms – in position or simply as a very graphic dynamic format!
A brief to celebrate the historical grounds, rich in theatrics of one Shakespeare’s original theatres. Twisting the narrative to the modern day to sit within a luxury playground of The Stage apartments. Those who are in the know – individuals hunting the new within the lure of Shoreditch. Ads to reflect the display of characters their acts, actions and performances.
Glamourous, inventive and dramatical.
BRANDMARK, BROCHURE & WEBSITE CREATION
A new 41 storey tower, glass refracting light building based in Elephant & Castle. Originally named as SHIRO; meaning castle, the focus was on the space and energy the building would give to the up and coming surrounding area.
A pearlescent logo in colour representing the glass in building, with a simple graphic form.
The initial pages look at the development of the logo. Sharp solid forms, developing into a simplified mark. The building was later named TWO FIFTY ONE, still maintaining the original development of the SHIRO logo type.
A strong red was introduced for the logo to sit on – emphasizing the buildings energy and dominance in the location.
Updated brand look for a rejuvenated exhibition company. Taking simple graphic forms to express the functionality and ingenuity design of their builds.
Logo taking an abstract look at the form of the C, reflecting the structures of their forward thinking stands.
CONCEPT ORIGINATION & DEVELOPMENT
So what can you do with a discarded screwed up piece of paper. Make a paper plane perhaps? Go one step further with origami.
With this in mind the ‘W’ of waste was an obvious choice to create an iconic simple solution to embody an origami playful solution. The graphic elements of the ‘W’ was used as a graphic interpretation of shredded recycled paper for business cards and the fronts of all standard stationery.
On the backs of the headed papers, clients were invited to use the paper again to create their own origami figures – continuing the playful brand core of Waste Matters.
CONCEPTS
Design and positioning for Chappell Lofts; a nine apartment warehouse conversion based in ever interesting Camden Town.
Concepts based on its heritage of a piano factory, later as an arts and music recording studio taking in the fact of it’s vibrant yet gritty north London location provided all the elements.
Briefed as a ‘party house’ with the opulent indoor swimming pool being the main focus of attention of the premises. ‘We All Like to Play’ strapline and the teasing 1950’s pin-up illustrations set the scene for the charismatic dwelling.
BRAND ORIGINATION AND BROCHURE DESIGN
Clean lined family town houses situated in sophisticated Notting Hill.
The name gifted a simplicity and no fuss approach which lead the way for both the brochure and property mark.
Straight forward communication, bold colouring made as an easy read coffee style book.
Alternative executions keep the same theme of ‘in a row’ based on general household belongings.
BRAND DEVELOPMENT & STYLE GUIDELINES
Development of the HELL’S KITCHEN TV show brand creating brand elements and guidelines for application on kitchen gadgetry, utensils, ingredients, BBQ and cooking apparel.
A professional kitchen look was required; as if lifted straight from the show to create the look for the brand. Simple and sophisticated graphics with the addition of the cooking flame, encapsulated the brand for both packaging, utensils, food condiments and outdoor apparel.
The personality of the presenter, internationally known chef Gordon Ramsey was introduced to create the tone for the apparel, adding the light relief.
Winning pitch and concepts which covered all cookware, cooking apparel and BBQ ware – focused at the US market.
As a leading University for Social Justice & Sustainability, Winchester wanted to use this philosophy to promote themselves as an energetic and forward thinking University.
‘where futures matter’ gave the potential to push existing brand and create a contemporary focus.
A custom made neon tube (LED) was made and placed in strategic situations engaging with current undergraduates. Acknowledging the pride and the achievements of the students embraced by the University.
INITIAL CONCEPTS
A Nimbus Cloud – a cloud that holds great quantities of water just before the storm. An idyllic choice of name for an online cloud storage system. Dynamic fast connecting online storage in a highly competitive area.
The ‘N’ mark was created to show the form lightning striking, speed and power with the type rounded off to create a contrast to the sharp form creating an energetic and confident mark.
The mark was set off to backgrounds of powerful nimbus cloud formations with simple directional graphic forms.
ADVERTISING
The original brochure photography shot by David Bailey showed the unique personality of Marylebone Village; which became a permanent exhibition in the reception of the apartments. This lead to the initial gallery campaign, elevating the apartments to an exclusive status.
The inhabitants of Marylebone was the focus of the second campaign. Commissioned illustration influenced by luxury shopping on the Marylebone High Street and surrounding restaurants including the Michelin Star Chiltern Firehouse, a slow stroll from the apartments.
LOGO & BRAND ORIGINATION
SAF Investments, leading in luxury property development wanted a new sophisticated motif and brand to stamp across their products. Not only for brand literature, but also across a broader spectrum of their furnishings and textiles.
Thoughts and applications lead to a simple and elegant final form, integrating the mark as an elegant symbol.
Application of the brand was used for the individual brochure for The Lennox – the latest project in the SAF portfolio.
LOGO ORIGINATION & MARKETING COLLATERAL
Five luxury villas situated at the foothills of the La Concha mountains of Marbella.Concepts influenced by the local mountainous surroundings and historical Spanish and Arabic cultures before focusing on its given name Fontana; meaning fountain or spring.
Development of the Fontana logo mark, brochure and website concepts. Alternative naming and cover executions show the evolution of the proposal.
BRAND DEVELOPMENT
Implementation and development of the new brand guidelines and their positioning on internal facing documents.
Introducing employees to the new Broadgate way of thinking via employee handbooks. New photography and confident use of typography for a Welcome Pack, Brand Book & newsletters.
BRAND & GUIDELINE CREATION, INITIAL MOTION GRAPHICS CONCEPTS
A pre-recorded live TV show celebrating legendary and current music acts, with each artist entertaining a select 100 crowd for their hour long set.
The identity creation need to capture the live energy across the genres the show would entail. Vinyl, CD and DVD executions show how the brand would evolve across other formats.
An alternative mark for the show looked at the use of the ‘O’ of once for the on-screen glue, and graphic vibrating forms for shows intro.
COMPLETE BRAND CREATION
Situated in the village of Polegate surrounded by south downs, contemporary properties offering affordable family living.
The brandmark development form took simple inspiration from the rolling hills of the surrounding landscapes. Family illustrations lead the way to adding a homely touch, exploring the neighboring countryside.
Alternative concepts allow for a contemporary look, themes initiated from the wildlife and family lifestyle.
With their knowledge of both national and international in property investment, Calibrator offer a competitive and cutting edge service, which allows for a bespoke and detailed personal service.
The approach had to be confident and considered indicating an established progressive company. DIrect and informative design that sits with their efficient business model.
IDENT & BROCHURE DEIGN.
Full graphic and brochure design for bespoke apartments in the established St. John’s Wood.
Very distinctive grey brick work and clean modern lines set the mood to a mono colourway throughout the brochure. Additionally inspiring the ‘15’ linear logo type, which was later used to front the building.
Lay flat coffee table style brochure enabling clean spreads for greater impact.
BRAND & BROCHURE DESIGN
A residential modernisation of the TEN Soho Square – set opposite the Soho Square gardens.
Colours and textures typify its now becoming luxurious location – with the urban flora leading the inspiration.
The logo type was designed to sit within an established yet less formal look, focused market being young successful buyers happy to live in a vibrant central London location.
INITIAL CONCEPTS
Initial logo marks created for 3 detached houses and 4 luxurious apartments set on the Bishops Avenue in Hampstead.
Concept covers using the created logo marks, developed from the interior design concepts – inspired heavily on the art 1930’s art deco period.
Keeping on this theme, the once Bishops Wood inspired floral and wood elements, reflecting the areas heritage.
Simple colour coded books defining each build on the grounds.
Background web image courtesy of www.nicdaviesphotography.co.uk
